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Written by:  Kathy Nguyen  10/27/2009 8:00 AM 

You might have noticed a brand new application called GPush introduced in the iPhone section of Apple's App Store sometime in the middle of August. While it may seem like one of many introduced at that time, it is well-worth a closer look. GPush is mail application similar to Google's Gmail, where all you have to do is to press a single button to get updates on your email gathered from its server and downloaded into your phone. For some people, they might think that Gmail is enough – but iPhone's GPush is certainly more than that.

Better Features of GPush over Google Push Service

One edge that GPush has over Google's push service is that it has an alert bubble which not only lets you know you have a message, but also displays who sent it and what it is about. Google's push service only provides an audio alert and a vibrating feature every time it downloads a new message from the server.

Number two, the two apps run a close race performance wise – but things take a turn in GPush's favor when both are compared on an iPhone platform. In this race, GPush is able to alert the user to a new message in half the time. What we can learn here is that Google's push technology doesn't guarantee faster or better performance all the time.

Next is the price point. Freebie hoarders love the fact that the push option of Google is a free download, while you pay a "very small" amount to get GPush, which is considered as a premium application. What is befuddling to note is that naysayers are hesitant to invest in an app which doesn't go beyond the two dollar mark. For this low price, you get several syncs for your email accounts so even if you need to access both work and personal email you can get it straight to your iPhone via GPush. Suffice to say, this convenience is definitely worth the $1.99 investment.

More Updates

GPush pushes (pun not intended) things further by adding an in-box application interface for Gmail, as well as a View button that pops up with the notification alert. Pressing that button will open your entire inbox without needing to redirect you to your browser. Furthermore, GPush also provides you with access to mobile Gmail’s site specifically designed for iPhones. It is funny to note that a non-Google application was able to improve the efficiency and effectiveness of a wholly Google application through mobile means.

If there is a shortcoming in the GPush application for iPhones, it is a very miniscule one. It was noticed that the in-box feature of GPush for Gmail takes more than a few seconds to open up the tab. However, this ought to be remedied in the near future with a mere software update or a future release. For the meantime, discerning customers who know the value of a dollar are willing to spend two of it for an application that is certainly worth investing in – especially if you are the type who needs to stay connected and be reminded of that connectedness all the time.

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