Search Engine Optimization
Raise your search engine ranking and direct more valuable traffic to your websites. One of our specialties is in Search Engine Optimization (SEO), where we apply proven methods and techniques to ensure your websites have the highest possible ranking in the top search engines. More and more people will visit your website, rather than your competitors’.
What is Search Engine Optimization?
Search engine optimization consists of a range of methods and techniques which aim at boosting the rankings of your websites on search engine listings. Users will be able to find your websites more easily, when they search by keywords that are relevant to your business and industry. We will help you in determining and targeting the range of keywords you would like to use to attract your audience.
How Search Engines Work
Search engines, like Google and Yahoo, have programs called spiders, which crawl web pages - collecting, cataloging and ranking web sites according to their informational content. It is no longer effective to just place certain keywords in META tags in your web pages, in the hope of getting a higher ranking. These spiders have become much smarter and use more than 100 “signals” to determine the informational relevance of a website. Moreover, the influence of these signals is constantly adjusted. Even Google’s renowned PageRank measure (which counts the number of links to a website) is no longer used alone, but in combination with other signals to influence the ranking of a website. However, there are still some features of a website that still have a huge influence on their search engine rankings. Such features like:
- Adding relevant, descriptive text and keywords in the TITLE tag of web pages.
- Keywords in links pointing to the web pages.
- Keywords appearing in the visible text of the web pages.
- PageRank, or measure of incoming and outgoing links to the web pages.
- And more...
Orient Software’s SEO uses methods to ensure that your websites have these features and many other proven and researched SEO techniques. In addition, our experts continually do research and development to ensure our methods continues to be effective.
What’s the point of building a great-looking, functional website when nobody can find it? SEO is not only a value-added tool. It is a necessity for the success of your business.